Lee put out a booklet called Helpful Hints and Advice to Employees, which opened by declaring a “sole and simple” purpose that was far from simple. It was “to better the financial and moral standing of each employee and those of his household; to instill men with courage and a desire for health, happiness, and prosperity. To give father and mother sufficient for present and future; to provide for families in sickness, in health and in old age and to take away fear and worry. To make a well rounded life and not a mere struggle for existence to men and their families, and to implant in the heart of every individual the wholesome desire to Help the Other Fellow, whenever he comes across your path, to the extent of your ability.”