Turning ambition into success is hard enough as it is. Whether you’re taking time to work on a project on the side or you’re launching a full-time business, it’s going to require peak personal investment. Not in terms of working crazy hours, but of dedication and perseverance.

Why would you want to pour so much of yourself into anything less than your best idea? Other ideas might seem more achievable or convenient, but if your heart and mind is elsewhere it’s all for naught.