Today I spent a lot of time fielding questions about why we did this or that with Campfire. Why we added certain things, why we left out others, why the UI looks like this and not like that, etc. It’s always a blast to interact with people who are genuinely curious (and not just there to bust balls).

My favorite answer to the “why?” question is always: “Because it just doesn’t matter.” I think that statement embodies what makes a product great. Figuring out what matters and leaving out the rest.


The best designers and the best programmers aren’t the ones with the best skills, or the nimblest fingers, or the ones who can rock and roll with photoshop or vim, they are the ones that can determine what just doesn’t matter. That’s where the real gains are made.